This new “platform 2014” services represent an extension of Oracle’s brand from one of “extreme performance” to one that also encompasses “extreme ease of use” and “extreme low cost,” said Larry.
Since he had said repeatedly that customers will be able to move databases and apps to Oracle's cloud "with the push of a button.", Larry personally handled the live, on-stage demonstration, in which he showed how easy it was for customers to move an Oracle Database 12c database (in the demo it contained the Wikipedia search data) from an on-premises to cloud deployment and graphically displayed the query performance improvements enabled by the Oracle Database In-Memory option’s in-memory column format capabilities by using Oracle cloud management console. Later he quickly demonstrated a Java application moving to the Oracle cloud and running within a minute or so. As an article from Techworld pointed out, "Oracle's Enterprise Manager tool is involved on the back end, but it wasn't clear from Ellison's talk how involved it is to perform the initial setup between a customer's systems and Oracle's cloud." In other words, it was unclear how exactly Oracle technical support did behind that "button" (or automation).
Why did Larry push so hard to promote Oracle cloud platform? As I mentioned in my other blog, he expects that thousands of ISVs, hundreds of thousands of customers, millions of databases and applications will run on Oracle's cloud in the future.
Anyway, I would like to focus on Oracle Database Cloud Service, aka, Database as a Service (DBaaS) given DBaaS is considered one of key offerings of Oracle Cloud services.
Oracle DBaaS gives you a complete Oracle database instance in a VM which is hosted by Oracle. As a customer, you have full access to that database and perform some database maintenance and all management operations by using cloud portal or command-line interface. You can even have root OS and SYS database access. You can also get full interoperability with your on-premises Oracle databases.
The main reasons to use database in the cloud are fast (in minutes) and simple (a few clicks) provisioning, cost efficient (pay per use) and more choices (different CPU, memory and storage, database versions, options, etc.).
The security is always one of key considerations for using cloud. Oracle DBaaS has rigorous security practices and procedures on different levels including account, user and database levels.
As we know, Amazon has provided the similar services since long time ago. Oracle is competing with Amazon and other service providers. The prices of Oracle DBaaS are from $400/month (standard edtion) to $5,100/month (Enterprise edition with extreme performance). You can even get Database Schema Service with the price of $175 per month only, but you can only get 5GB storage and 30GB data transfer per month.
As Larry said in his keynote about Oracle Cloud, "We're just getting started."